A campaign does not have to consist of just one message. Outreach often works better when you contact candidates in a calm, non-pushy way over a longer period and across multiple channels.
For example, you might start with a short email, follow up later on LinkedIn, and close with one final reminder. Not as separate messages, but as one coherent flow.
Why multiple steps work
Not every candidate sees, opens, or replies to your first message. Multiple steps increase the chance that your message actually lands, without forcing you to say everything at once.
This helps you:
- alternate email and LinkedIn in a smart way;
- keep each step short;
- make follow-up automatic and consistent;
- give candidates multiple chances to respond.
Think in rhythm, not in isolated actions
A good campaign feels like a logical approach. Each step builds on the previous one or adds something new.
For example:
- first: a short introduction and the reason for reaching out;
- then: a low-threshold LinkedIn follow-up;
- later: one more short reminder of your earlier message.
Do not repeat the same message over and over. Give each step its own role and remember that your sense of urgency is not the same as the recipient’s.
Example with a LinkedIn connection request
A flow for new LinkedIn contacts could look like this:
- Send a LinkedIn connection request with a short introduction.
- Wait until the request is accepted.
- Send a LinkedIn message to Connected through this campaign.
- Follow up by email a few working days later when a usable email address is available.
NIXZ only lets the candidate continue to the LinkedIn message after the invitation has been accepted. This prevents a message from running before a connection exists.
Leave enough time between contact moments
Timing strongly affects how your campaign feels. Following up too quickly can feel pushy. Waiting too long can make the context disappear.
So choose a pace that fits your target group and your message. Give candidates enough time to read your message and respond before the next step runs.
Keep it manageable
More steps do not automatically make a campaign better. The goal is not to add as many touchpoints as possible, but to create clear and relevant follow-up. By choosing your steps deliberately, the campaign stays manageable for you and pleasant for the candidate.