Use a campaign when you want to approach a selected group of candidates in a structured way. A campaign helps you set up messages, timing, and follow-up in one consistent flow.
Only create a campaign once you know which candidates you want to approach and what kind of flow fits that goal. For example, you might start with an email, follow up with a LinkedIn message, and add another follow-up step a few days later.
Where to find it
Open Campaigns in the main menu on the left.
From the campaign overview, create a new campaign. In some environments, the interface may still use the button label New sequence.
What you set up when creating a campaign
When creating a campaign, you choose the campaign name and an optional related vacancy. After that, you continue building the campaign in the campaign builder.
You also decide:
- what type of candidates the campaign is meant for;
- how candidates enter the campaign;
- which steps you want to use.
Using the related vacancy
When creating a campaign, you can optionally choose a related vacancy. If you create a campaign from a candidate search based on a selected vacancy, that vacancy is usually already filled in for you automatically.
That related vacancy is especially useful when you use AI features inside the campaign to generate messages. NIXZ can then use the vacancy context in the prompt, so your message aligns better with the role.
How to build a campaign
A good campaign starts with a clear intention. First decide what you want to achieve: make an introduction, test interest, follow up on a vacancy, or continue a previous selection.
Then add the right steps. In many cases, you start with E-mail or LinkedIn message. After that, you define the content, order, and timing of the campaign.
What to keep in mind
Do not make campaigns too generic. A campaign usually works better when the target group, message, and context clearly fit together.
See a campaign as a fixed outreach flow for a specific selection of candidates. Build the campaign carefully first. Only add candidates and activate it once the content, timing, and sending settings are correct.