Adding candidates marks the start of the actual campaign execution. You place selected candidates into a campaign so they can move through the configured steps.
In most cases, you do this after finding or saving candidates through Search, Shortlist, or Candidates.
Select first, then follow up
Only add candidates once the selection feels right. Check whether the profiles fit the campaign, whether the message matches the context, and whether you really want to approach this group through the chosen flow.
That helps prevent candidates from ending up in a campaign that does not fit their profile, context, or stage.
How candidates are added
Candidates can enter a campaign in different ways. You can add them manually from a selection, start from the candidates overview, or work with labels, depending on how your campaign is set up.
If you create a campaign directly from a search with a selected vacancy, that related vacancy is usually linked to the campaign automatically. That context can later be used when writing, personalizing, or generating campaign messages.
What to check beforehand
Before adding candidates, check in particular whether you selected the right candidates, whether key contact details are available, and whether the campaign is linked to the correct vacancy when that context matters.
Also check the campaign status. If the campaign is still a draft or paused, you can already add candidates without steps running immediately. In an active campaign, candidates may start moving through the configured flow right away.
Practical use
See adding candidates as the transition from searching to outreach. The sharper your selection is in advance, the more natural and relevant the campaign will feel for the candidate afterwards.